| Paper title: |
Internet Advertising. Google AdWords versus Facebook Ads |
| Published in: | Issue 2, (Vol. 8) / 2014 |
| Publishing date: | 2014-08-04 |
| Pages: | 34-36 |
| Author(s): | PAŞCU Paul |
| Abstract. | This article describes how to use the applications for Internet advertising, Google AdWords and Facebook Ads. Our attempt is to present the advantages and disadvantages of each of them, the costs and benefits, a useful aspect for companies that plan to start advertising campaigns on the Internet |
| Keywords: | Google AdWords, FacebookAds, CPC |
| References: | 1. www.google.ro/AdWords 2. www.facebook.com/Ads 3. http://www.searchenginepeople.com/blog/the-googleadwords-trap-chances-are-youre-paying-too-much-for-yourgoogle-adwords-clicks.html |
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