| Paper title: |
Techniques and Strategies for Successfully Promote your Web/Mail Campaigns |
| Published in: | Issue 1, (Vol. 5) / 2011 |
| Publishing date: | 2010-04-29 |
| Pages: | 54-57 |
| Author(s): | CIOVICA Liviu, CRISTESCU Marian- Pompiliu, CIOVICA Laurentiu, CRISTESCU Corina- Ioana |
| Abstract. | Abstract–We live in an unstable global market, where companies must deal with daily changes and respond quickly to the customer demands and deliver products faster at higher quality than ever. This speed is dictated especially by the competition between producers and their delivered services, products. Beside the quality, the producers must deal also with the product design which is becoming the one of the important factors after which customers choose and uses products. In what concerns the web design and web campaigns, the best factor in selling is the user interface and how they are attracts customers and visitors. In this article we describe the best techniques and strategies for a successfully promotion of a web site or web campaign. |
| Keywords: | Web Technique, Web Design, Website Psychology, Image, Color |
| References: | 1. Betty Edwards – Color , A course in mastering the art of mixing colors, Penguin Group Inc, New York. NY, 375 Hudson Street, 2004 2. Anthony Holdsworth – Basic Color Theory, 2005 3. The Psychology of Web Design – http://www.webdesignerdepot.com/2010/05/thepsychology-of-web-design/ 4. David H. Brainard and Brian A. Wandell – Analysis of the retinex theory of color vision 5. Frank Vodvarka, Loyola University Chicago - Aspects of Color 6. Breakenridge Deirdre, Cyberbranding – Brand Building in the Digital Economy. London: Prentice Hall PTR. 2001. |
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